THE “DISCOURSE OF NEOLIBERALISM” AS A NEW READING OF THE CAPITALIST’S DISCOURSE

ABSTRACT: In this article we aim at updating the status of the capitalist’s discourse as first introduced by Jacques Lacan in the early 1970s, in light of the permeating trend of neoliberalism towards unlimited extension in our present-day societies. After examining the written logic of discourses proposed by Jacques Lacan, we will present the four discourses and their latest corollary: the capitalist’s discourse. We will then submit and discuss the syntagm of “discourse of neoliberalism”, by comparing it as a variant of the capitalist’s discourse. Finally, we will present neoliberalism as a reinforced Master’s discourse, so as to call it the “hypermodern Master’s discourse”